The collective is our love letter to India's longstanding metal & stone craft traditions. With it, we are on a mission to support and preserve our legacy handmade crafts by creating an ecosystem that strengthens the grass-root economy for artisan communities.
For these crafts to thrive, they need to find a place in modern life. Most communities continue making the same products they have for generations with very little diversification. We collaborate with the artisans to re-imagine their craft as mid to high end Fine-Fashion jewellery. We work very closely with them to understand their products and challenges, design a new product line with their inputs and provide them with any resources they may need to reach a wider contemporary market.
We took our first steps for the collective with Bidri-ware from Bidar, Karnataka.